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Market faces a period of opportunity and challenges
March 29, 2023
By: David J. Price
Following the rise of Covid-19, the global nonwoven business now faces the challenge of managing the pandemic’s decline. Hopefully gone are the discussions on face masks, quarantines, lockdowns, hospitalizations, respirators, gowns, testing, travel restrictions, vaccines and, unfortunately, deaths from this disease. The impact of Covid on the global spunlaid polypropylene nonwoven market in 2020 was dramatic. Normalization of demand has begun particularly among those product groups that experienced surge demand during the pandemic highs. We estimate that the demand spike for masks, gowns and wipes peaked in mid-year 2021 or about 18 months from January 2020. Since then, demand for nonwovens in these product categories has softened and even more so as 2023 begins. In the medical market, significant inventories of nonwoven roll goods and converted medical products have increased since Q3 2022 in some global regions. This inventory increase has occurred as demand has weakened and previously ordered materials were finally delivered from ships in ports. Destocking has begun for these medical PPE products which we believe will last through much of 2023. Moreover, businesses around the globe face challenges and uncertainties resulting from the Russia/Ukraine war as well as persistent inflation and other latent threats to the global economic system. The global spunbonded/spunmelt polypropylene nonwoven market now faces a period of both opportunities and challenges. In addition to the near-term economic disruptions caused by Russia’s invasion of Ukraine, falling birthrates across most global regions, mounting inflation, rising interest rates, and simmering geopolitical tensions could result in further downward pressure on global demand. Remarkable progress has and continues to be made to adopt sustainable raw materials in the manufacture of nonwovens, but this may face headwinds as societies address war and economic concerns over environmental care. While there are uncertainties, the nonwoven industry is resilient and able to successfully react to challenges and needs as witnessed during the onset and tenure of the Covid crisis.
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